Yawn..
The big 4 clubs have the most fans. These fans pay sky. They expect coverage of their team. It's market forces.
The BBC covers all of Britain. Over the whole country, the big 4 have most fans so the BBC has an obligation to the majority.
It really is about time we got over this whole "the media hate us". It's been this way forever.. Ask any Fulham, Bolton or Blackburn fan..